TRY PORTUGAL exhibits at BTL

TRY PORTUGAL aims to enhance the country’s Natural and Cultural Heritage and, with this aim in view, will be present at the BTL – Lisbon Tourism Exchange, which will take place at FIL between March 15 and 19, 2017. Located in the area of Start-ups & Innovation, TRY PORTUGAL invites all potential tourists – especially those who most appreciate the various aspects of Active Tourism – to visit their space. “Again and again, when making holiday choices, consumers look for a specific experience first and destination second,” explains Paulo Cavaleiro, project leader of TRY PORTUGAL. So far, “the evaluations of foreign clients do not consider the destination ‘Portugal’ for Active Tourism activities, against other contestant countries”,

“Again and again, when making holiday choices, consumers look for a specific experience first and destination second,” explains Paulo Cavaleiro, project leader of TRY PORTUGAL. So far, “the evaluations of foreign clients do not consider the destination ‘Portugal’ for Active Tourism activities, against other contestant countries”, a reason why the company assumes the task of spreading the news and designing thematic programs for this growing segment of the business. Focusing on the most demanding activities in foreign markets, Try Portugal develops thematic programs of Active Tourism, mainly in the Interior of the country, in which tourists have to use non-motorized transport facilities, such as cycling, walking, canoeing, among others. Its work also goes through identifying the best housing options in the interior of the country, promoting the balance between physical activity and cultural, gastronomic, leisure and well-being or volunteer experience.

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Sérgio Mendes