Incentive System for Entreprises - Internationalisation of SMEs
Project Title: Internationalization Upstream - Try Portugal e Try Out - Digital Economy and E-commerce.
Project Code: CENTRO-02-0752-FEDER-047920
Thematic objective: OT3 - Enhancing the competitiveness of SMEs. Individual projects - Internationalization E-commerce and Digital Transformation
Region of Intervention: CENTRO
Beneficiary: Upstream - Valorização do Território, S.A.
Date of approval: 15/04/2021
Start Date: 08/06/2020
Completion Date: 06/06/2022
Investment: 389,650,00€
EU financial support: 143.617,50€
Objectives, activity and expected results: Upstream - Valorização do Território S.A. intends to invest in a concerted way in the creation of "Marketplace" digital platform in order to be able to exponentially sell its products and offers, in particular in the international market, where it has already been developing some contacts. Upstrem also aims to be a reference in the international promotion of the destination Portugal for Experiential Tourism, privileging an innovative and digital posture that incorporates the differentiating assets that enrich the tourist experience, integrating and valuing the agents of the tourism value chain. Its mission is to develop the technologies, to structure the partnerships that allow to assume the leadership in the creation and commercialization of Active Tourism, Cultural and Sports programs and events, that contribute to the valorization of the interior territories and promote the destination Portugal in the International markets, consolidating its position in the segments to which it is proposed.
Objectives:
(1) Invest in the international promotion of the TRY PORTUGAL brand in the online tourism operation for Active, Cultural and Sports Tourism in Portugal;
(2) Develop digital tools to introduce new methods of a collaborative relationship with partners, greater efficiency in the creation and management of tourism content and more effective international communication, distribution and marketing processes;
(3) Participate in the digital transformation of international tourism, leveraging the expansion of brands to other destinations and leveraging cross-selling with international marketing companies;
(4) Consolidate the innovative positioning in the structuring of differentiated tourism products, which provide distinct and genuine experiences especially in the interior of the country, and which correspond to the motivations of demand;
(5) Contribute to the strengthening of Portugal’s tourist positioning in the main international broadcasting markets, while valuing the country’s natural and cultural heritage.
Actions in progress/completed:
Incentive Systems: SI2E - ATRAIR
Project Name: Focus on innovative business models and on the valorization of immaterial factors of competitiveness in order to achieve an active presence in the global market, through the valorization of the Territory and the promotion of the Portugal destination in international markets.
Project Code: CENTRO-04-3827-FEDER-001579
Main objective: Other interventions to support entrepreneurship and job creation (AG interventions).
Region of Intervention: CENTRO
Beneficiary: Upstream - Valorização do Território, S.A.
Date of Approval: 02/04/2019
Start Date: 11/21/2018
Completion Date: 05/20/2021
EU Financial Support: €88,163.19
Objectives, activity and expected results:
Operation TRY CENTRO DE PORTUGAL - NEW ACTIVE TOURISM PRODUCTS, EVENTS AND SERVICES, CULTURAL AND SPORTS IN NATURE is a project of UPSTREAM SA which presents as its mission the Valorization of the Territory through the promotion of the destination Portugal and its Natural and Cultural Heritage, in foreign markets, acting within the scope of Active and Cultural Tourism and leveraging local-based development opportunities with global reach. In this follow-up, UPSTREAM develops its activity based on the following strategic axes:
(1) Valorization of the territory, promoting the integration, in a sustainable way, of endogenous, natural and cultural assets and resources, in differentiated and customized tourism products;
(2) Focusing on Foreign Markets, Customers, Specific and Niche Activities;
(3) Establishment of Cooperation Networks and synergistic articulation with Tourist Agents and formation of local Partnerships that allow gaining scale and capacity in the offer;
(4) Development and Promotion of new Brands that are articulated among them, based on the endogenous Products and Services developed in the Territory;
(5) Structuring and development of a set of Services and Products that integrate into tourist packages of national scale, in the areas of Active Tourism, Welfare and Cultural/Creative Tourism.
Objectives:
Operation TRY CENTRO DE PORTUGAL aims to increase the training and qualification of the company for the structuring and marketing of innovative products of Active, Cultural and Sports Tourism that integrate the natural and cultural assets of the Interior territories of the Central region, aiming at the enhancement of the Territory and a progressive increase of its competitiveness and tourist notoriety in the international markets.
Actions in progress/terminated:
Incentive System: SI Internationalization
Project Name: Focus on innovative business models and on the valorization of immaterial factors of competitiveness in order to achieve an active presence in the global market, through the valorization of the Territory and the promotion of the Portugal destination in international markets.
Project Code: CENTRO-02-0752-feder-025556
Main objective: Enhancing the competitiveness of small and medium-sized enterprises
Region of Intervention: CENTRO
Beneficiary: Upstream - Valorização do Território, S.A.
Date of Approval: 18/05/2017
Start Date: 01/07/2017
Completion Date: 12/31/2019
UPSTREAM dedicates its activity to the organization of activities, experiences, programs and events of tourist, sports, environmental, cultural and well-being, that use and value the natural, cultural and heritage resources of the national territory. The company promotes and manages a network of services and a "booking" platform for its portfolio of promotional experiences and those developed by the network of partners to be established. This platform will allow the elaboration of routes, maps and "road-Books" georeferenced according to the traveller’s preferences.
Objectives:
Promote Portugal in foreign markets, adapting to the changes and diverse motivations of tourists;
Focus on digital marketing actions to promote the service, while investing in the creation of its own tourism programs in order to provide diversified experiences to its customers.
Actions underway:
Introduction of a new organisational method in commercial practices or external relations:
The company intends to internationalize 21 foreign markets.