The webinar will address creative tourism initiatives where the community, artists, and other stakeholders are involved in co-creation strategies to implement a cultural-led change in a destination. Among the creative tourism experiences, the innovative and collective storytelling, art-based practices, and the contemporary interpretation of cultural heritage through community engagement can represent a powerful driver for sustainable development, especially of less-know places. By sharing projects which, in different ways, challenged tourism issues with creative solutions, we will discuss the role of arts in regeneration processes, placemaking, and shaping new promotion concepts. Agenda: 14.00-14.05   Antonia Gravagnuolo, Valentina Apicerni, Martina Bosone | CNR Institute of Heritage Science Welcome and introduction 14:05-14.20   Julia Calver | Course Director in the School of Events, Tourism and Hospitality Management at the Leeds Beckett University and Chair of ‘Saltaire Inspired’ 14:20-14:35   Tiago Vinagre de Castro | Cultural Manager and co-coordinator of the CREATOUR Observatory 14:35-14:50    Sofia Marasca | Communication Manager at Sineglossa and coordinator of Nonturismo project 14:50-15:05    Mariana Calaça Baptista | Executive Director of Art&Tur – International Film Festival Panel discussion 15:05-15:20    Fabrizio Panozzo | Professor of Cultural Management at the Ca’ Foscari University of Venice and Scientific Director of AIKU 15:20-15:30    Q&A and concluding remarks